1. The Challenge
Shedding Light on a Taboo Subject for Women
Essity, a prominent global health and hygiene company headquartered in Sweden, introduced Issviva with the objective of raising awareness and dismantling the taboos surrounding menopause. By 2025, it is projected that over one billion women worldwide will undergo some phases associated with this life stage. Despite menopause being a natural process, it remains a sensitive topic, often shrouded in misconceptions. The challenge was to create a visual identity for a multi-category brand that would be culturally relevant for both the European and Latin American markets. The product line encompasses vitamins and supplements designed to enhance skin health, alleviate sleep disturbances, address digestive changes, fortify bones, improve mental well-being, and enhance libido. The design had to effectively convey these benefits and clearly differentiate each product category.
We chose to engage Tridimage due to their creative prowess, swift responsiveness, and our positive past collaborations. They had previously delivered globally acclaimed results in other projects, and since the Issviva launch encompassed a European debut, their expertise was invaluable. The team exhibited exceptional discipline throughout the work process, conducting thorough initial research to gain a deep understanding of the category. They presented a wide array of creative options, providing us with numerous successful avenues to explore for the brand.
