Mercado del proyecto
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Paraguay
Pixol – Grupo Cavallaro
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Packaging & Branding for leading brands
Brand Strategy
Are you sensing a brand identity crisis? It's high time to reassess its strategy and positioning.
We specialize in revitalizing the core identity of leading brands that may be experiencing a lack of clarity regarding their essence and values.
Following a comprehensive diagnosis, the initial stride towards evolution lies in a strategic reimagining of the brand. This encompasses the delineation of its attributes, purpose, and personality.
Through a series of collaborative workshops, we meticulously redefine the brand essence, enabling it to rise above the noise in an oversaturated market. We bestow upon it a distinct voice and a compelling narrative, fostering a profound emotional connection with its audiences.
We attune ourselves to the world of the consumer, meticulously examining their needs, desires, and purchasing behaviors.
With a well-defined strategy as our compass, we unleash our creativity with robust support. A clear understanding of the brand’s core enables us to determine what, how, and to whom we communicate through our packaging.
The outcome? A distinct and influential brand strategy.
By the end of this stage of the trip, you will attain:
- A Robust brand strategy tailored to current market demands.
- A compelling brand narrative that resonates with the target audience.
- An unique and trademarkable brand name.
- Guidance on how to enhance the strategy through tone of voice, messaging, visual identity, and brand activations
- Guidelines to maintain brand personality and messaging consistency across all touchpoints..
Their guidance in the naming process was invaluable. They explored various creative avenues, each meeting our criteria, and ultimately settled on a name and persona that effortlessly embody the brand. Moreover, they underscored the significance of sharing an authentic narrative to forge a genuine connection with the audience – one that is both valued and stirs a genuine desire for the product
