Mercado del proyecto
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Argentina
Rina Matarazzo – Molinos
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Is your brand losing share and in need of adaptation to thrive in the new market landscape? The crucial first step involves a comprehensive diagnosis of both the brand and its packaging.
Established brands, looking to rejuvenate their packaging, frequently turn to us for an objective perspective and a strategic roadmap towards their evolution
At the inception of a project, we embark on a comprehensive journey, commencing with a rigorous design audit, fortified by a robust supporting strategy, and anchored in deep technical expertise for validation.
Our first step is to engage with your team, attentively listening to your brand’s narrative. We seek to understand its core, its place in the market, and its production processes – tracing its origins, pinpointing opportunities, and forecasting its trajectory.
We meticulously scrutinize every facet of the packaging design, identifying strengths to preserve and areas for enhancement, all while safeguarding the essence of what makes the brand a consumer favorite.
In culmination, we collaborate with key decision-makers to craft an action plan for the project, ensuring alignment and commitment at every stage.
At the conclusion of this initial stage, you will receive: