Mercado del proyecto
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Argentina
Rina Matarazzo – Molinos
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tridimage
Packaging & Branding for leading brands
Diagnosis and Action Plan
Is your brand losing share and in need of adaptation to thrive in the new market landscape? The crucial first step involves a comprehensive diagnosis of both the brand and its packaging.
Established brands, looking to rejuvenate their packaging, frequently turn to us for an objective perspective and a strategic roadmap towards their evolution
At the inception of a project, we embark on a comprehensive journey, commencing with a rigorous design audit, fortified by a robust supporting strategy, and anchored in deep technical expertise for validation.
Our first step is to engage with your team, attentively listening to your brand’s narrative. We seek to understand its core, its place in the market, and its production processes – tracing its origins, pinpointing opportunities, and forecasting its trajectory.
We meticulously scrutinize every facet of the packaging design, identifying strengths to preserve and areas for enhancement, all while safeguarding the essence of what makes the brand a consumer favorite.
In culmination, we collaborate with key decision-makers to craft an action plan for the project, ensuring alignment and commitment at every stage.
The result? A clear and feasible action plan.
At the conclusion of this initial stage, you will receive:
- Comprehensive graphic audit of the packaging and product portfolio, encompassing elements such as brand architecture, message hierarchy, and point-of-sale performance.
- Exploration of global design trends within the category, highlighting potential opportunities.
- Benchmark against key competitors in the category.
- Evaluation of both internal technological capabilities and those of suppliers across the production line.
- Life cycle analysis to pinpoint areas for reducing environmental impact.
- Action plan featuring clear, actionable recommendations, providing a focused starting point for the design project.
Collaborating with Tridimage guarantees the full engagement of agency leaders throughout every stage of the process. I particularly value the exploratory phase, which involves extensive research. They construct and present work strategies, enabling us to expand our horizons and consider innovative concepts beyond our initial imagination; this holds tremendous significance.
