1. The Challenge
A Once-Acclaimed Brand Losing Its Foothold in Homes.
Matarazzo is a renowned Argentine brand specializing in the pasta category, boasting over 80 years of leadership and the most extensive product range. Given the significant downtrading trend witnessed in the segment in recent years, brand managers recognized an opportunity to elevate its status through the introduction of a premium product sub-line. Impressed by our track record in repositioning major brands, the team placed their trust in Tridimage to develop the identity, branding, and packaging for this new line.