Madre e hija cantan alegremente en la cocina. Una botella de detergente Pixol color verde se destaca en primer plano. Diseño por Tridimage.

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  • Imagen de la Bandera de Paraguay

Pixol – Grupo Cavallaro

Revolutionizing a Home Care Brand to Conquer New Homes

1. The Challenge

Positioning as the Quintessential Ally for Effortless Cleaning

Grupo Cavallaro, a century-old company from Paraguay, leader in household sanitary products, was looking to reposition its Pixol brand in a new territory. The challenge was to expand its presence in multiple categories and attract a younger audience. People who live alone or with their families, and who require efficient cleaning and disinfection solutions with long-lasting fragrances and exceptional quality.

The image of Pixol products has lagged behind despite the innovation of its updated formulas. For this reason, the brand opted for a total branding transformation, keeping only its name.

The Tridimage team traveled to Paraguay to carry out an exhaustive market diagnosis and a workshop with the Cavallaro team.

The idea was to relaunch Pixol as the quintessential ally for effortless cleaning. A brand that would save time and promote family well-being and health through hygiene.

The partnership with Tridimage marks a pivotal transformation for us. They've become not just a strategic ally, but an indispensable consultant, guiding us through every step of our journey. Together, we've meticulously crafted Pixol into our flagship brand for household cleaning and disinfection, shaping everything from its initial concept to its image and brand personality. Tridimage's hands-on approach, including visits to our Paraguay plant and points of sale, ensured a thorough understanding of technical requirements for packaging design. Their integrated collaboration has been instrumental in our success.
María Elena Recalde

María Elena Recalde Marketing Manager at Grupo Cavallaro

Cuatro botellas de líquido limpiador PIXOL en primer plano, ubicadas en un piso limpio y brillante. Cada botella tiene un color diferente (verde, morado, amarillo y rojo), lo que posiblemente indica diferentes fragancias o tipos de limpiadores. El ambiente luminoso resalta la eficacia del producto para la limpieza. Diseño por Tridimage.
Diapositivas analíticas en perspectiva con gráficos e infografías, destacando la esencia de marca, estrategias de alineación del nuevo Pixol, territorios de posicionamiento y tipos de consumidor. Análisis desarrollado por Tridimage.
Logo renovado de la marca Pixol, con letras en azul gradiente que resaltan sobre un fondo claro con reflejos, sugiriendo una superficie pulida y moderna. Diseño por Tridimage.
Madre e hija cantan alegremente en la cocina. Una botella de detergente Pixol color verde se destaca en primer plano. Diseño por Tridimage.

2. The Solution

Develop Unique and Powerful 3D Assets

We decided to focus the communication strategy on the concepts of "power and technology". Under this premise, we opted to create a highly attractive and contemporary 3D image for the category and target audience. The structural packaging designbecame a key opportunity to differentiate from the competitors.

We redesigned the logo and label range to reflect the technological factor and Pixol's attributes, highlighting the functional benefits of each product. We used both 3D and 2D graphic resources to create a strong focal point on the shelf.

Our structural design team developed several proposals, taking into account the technical requirements of the blow molding, packaging and labeling processes.

Pixol – Grupo Cavallaro
After
Pixol – Grupo Cavallaro
Before
Renders en 3D de la botella de detergente Pixol, mostrando un diseño ergonómico con detalles técnicos y medidas en el plano de fondo. Diseño estructural por Tridimage.
Plano con detalles técnicos y medidas de la botella de líquido limpiador Pixol de 5 litros. Un calibre digital se apoya sobre el plano. Diseño por Tridimage.

3. The Results

A Commanding Presence on the Shelf

Today, Pixol boasts a distinctive identity across both traditional and contemporary distribution channels. The design of the PET packages and the strategic placement of the labels work in synergy to attract attention at the point of sale.

Pixol simplifies everyday tasks and allows people to focus on their goals without neglecting household cleanliness. This philosophy is reflected in all new communications, from packaging design to advertising campaigns.

In its launch phase, Pixol has already garnered consumer acceptance. The brand is confirming its position as a synonym for simple and effective cleaning, an indispensable ally in daily tasks.

Tridimage has adeptly translated our gathered insights into packaging that not only captivates but also serves as a potent tool for enticing new consumers. Their meticulous analysis of contextual variables surrounding the product environment enables them to leverage every opportunity to our advantage. They possess a keen understanding of how to make a product shine amidst competition on the shelf. Pixol's remarkable performance has surpassed our initial sales projections, continually broadening its market penetration. Through our partnership with Tridimage, we've been able to solidify and amplify our company's inherent strengths, propelling us towards sustained success.
María Elena Recalde

María Elena Recalde Marketing Manager at Grupo Cavallaro

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