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Bringing Argentine Mate to the Global Luxury Packaging Stage

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Argintum / Make a Mark

1. The Challenge

Designing With No Client, No Brief, and No Restrictions

Make a Mark is an international luxury packaging innovation platform created by Estal, Avery Dennison, and LEONHARD KURZ. Each year invites a select group of agencies from around the world to imagine new possibilities for wine, spirits, gourmet, and cosmetics packaging, built on three pillars: sustainability, luxury, and innovation. The designs become real physical prototypes and are published in a special book.

For the 2026 edition, Tridimage was one of twelve agencies invited. The invitation came with no client and no brief, and none of the usual constraints of a commercial project. Every design decision was left in the team’s hands.

That freedom raised a question for us: how could we represent Argentina’s DNA with authenticity while opening up to the global conversation around premium packaging?

We easily discarded dozens of sketches and concept tests. The hardest part was balancing two visual codes that rarely cross paths. If the bottle leaned too close to the mate, it lost the sophistication of a luxury spirit. If it leaned toward luxury, it lost the soul of the mate. We spent weeks in that tension until we finally landed on a silhouette where both worlds coexist and neither one erases the other.
Virginia Gines

Virginia Gines Co-Founder and Creative Director of Tridimage

Detalle de etiqueta y botella Argintum con forma de mate, branding y packaging de bebidas por Tridimage.
Medalla de valentía y grabado ancestral en plata, inspiración conceptual para el packaging premium Argintum.
Bocetos y mate tradicional durante el proceso de diseño de packaging de la botella Argintum en Tridimage.
Prototipos 3D, muestras de acabados y mates tradicionales en el proceso de desarrollo de packaging Argintum.
Equipo de diseñadores de Tridimage evaluando prototipos 3D y bocetos para el packaging de Argintum.
Equipo de diseñadores de Tridimage tomando mate y evaluando prototipo 3D para el packaging de Argintum.

2. The Solution

A Dialogue Between Mate and Luxury Spirits

ARGINTUM is a gin with notes of yerba mate, inspired by the long history that Argentina and England share. To tell it, we imagined a conversation between two master distillers, one Argentine and one English, that never actually took place. From that imagined encounter, inspired by a poem, the design takes shape.

The bottle, custom-made by Estal, reinterprets the shape of the mate gourd in amber glass, which conceals and reveals the liquid at once. True to the object it evokes, it has no base of its own and rests on a purpose-designed pedestal. With the Chill Stick, a reinvented bombilla, the piece transforms: from an object of contemplation, it becomes a mate to be shared.

On the label, embossing and microembossing inspired by Argentine silversmithing unfold into subtle volutes, creating a play of light and shadow without ornamental excess. KURZ foils add depth and pearlescent highlights that echo the sophistication of gin. Both codes coexist on an Avery Dennison substrate, and neither one dominates the other.

The sun on the stopper, developed by Tapì Group and present in our most traditional symbols, gives us a wink. It invites us to discover the story hidden in the details of the label.

Botella Argintum junto a su estuche exclusivo y pico vertedor, packaging estructural diseñado por Tridimage.
Pico vertedor de metal sobre botella de vidrio ámbar Argintum, diseño de packaging premium por Tridimage.
Botella de vidrio ámbar Argintum recostada, mostrando la etiqueta metálica con relieve diseñada por Tridimage.
Vista superior del tapón metálico grabado de Argintum con el Sol de Mayo, packaging premium de Tridimage.
Libro del proyecto Make a Mark destacando el caso Argintum diseñado por la agencia argentina Tridimage.

3. The Results

An Argentine Premium Packaging Concept, 100% Ready for Production

ARGINTUM is a tension held in equilibrium between the regional and the global, South America and Europe, origin and projection.

It was officially presented at LUXE PACK Monaco 2026, the leading international meeting point for premium packaging manufacturers and luxury brands. During the event, we took part in the Make a Mark exhibition.

The project was also published in the platform’s Book Five. In addition, it was featured in specialized digital media such as Formes de Luxe, World Brand Design Society, Contraseña Magazine and Envapack Magazine.

While ARGINTUM is a concept project that is not mass-produced or for sale, its packaging design was fully realized with premium materials and top-tier suppliers.

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Credits:

Creative Direction: Adriana Cortese, Virginia Gines, Hernán Braberman.

Creative Team: Lucas Koning, Pablo Torrado, Gonzalo Viola, Leonardo Mirandeborde, Julieta Santucci.

CGI Images: Óbal Estudi.

Video: Blancoscuro IA Studio.

Glass Bottle: Estal CUSTOM Argintum 750 ml by Estal, España.

Label Material: Avery Dennison Fasson® Dull Foil Silver FSC®.

Transfer Foils: KURZ ALUFIN®, LUXOR® 220, LIGHT LINE® LASER Transparent, by KURZ Chile.

Stopper: Tapì Group.

Print Partner: Multilabel Argentina.

Hot stamping:Mayerhofer.

Embossing and Microembossing: H+M.

Stamping Dies: KURZ Chile.

Rigid Box: Ramos Pack, Argentina.

Accessories: Matter, United Kingdom.

Working without a brief gave us a rare kind of freedom. It allowed us to build a project that a real client would probably never dare to approve. ARGINTUM is exactly the kind of work that can only exist when we set the rules ourselves. It is a small act of reconciliation between two worlds, told through a bottle.
Hernán Braberman

Hernán Braberman Co-Founder and Creative Director of Tridimage

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