Mujer aplicando crema corporal hidratante y restauradora. Frasco de crema Dermaglós en primer plano, producto para piel hidratada y suave.
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Caring for the Packaging of a Skin Care Leader

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Dermaglós – Laboratorio Andromáco

1. The Challenge

Refreshing a Top-of-Mind Brand

In Argentina, Dermaglós is the go-to brand for skincare products. With 50 years of market leadership, their lines are among the most recommended by doctors and families alike. As personal care skyrocketed during the pandemic, the company decided to relaunch its body cream line. It soon became clear that a packaging redesign was overdue. The products had inherited a temporary packaging that didn't stand out on shelves, and more importantly, its look clashed with the rest of the portfolio and failed to reflect the brand's credentials.

While a packaging update was necessary, there was no need to reinvent the brand; its history and credibility had to be respected. However, this wasn't the only challenge. Upon analyzing the project, it became clear that Dermaglós wasn't three separate lines, but one cohesive brand. Updating one sub-line meant working on the other two as well. So, on top of the risk of evolving a successful brand, we had the ambitious task of redesigning a portfolio with over 60 products.

The extensive interviews with the entire lab team were crucial. They considered opinions not just from marketing, but also from packaging and development teams. Even board members and owners contributed their vision. Tridimage's expertise helped us see aspects of the brand we might have overlooked, like design technicalities we'd been dragging for years. They set a solid framework for the project. They brought passion, and we felt like we were working as one unified team.
Santiago Vaz

Santiago Vaz Marketing Manager at Laboratorios Andrómaco

5 botellas de crema corporal Dermaglós con pico dosificador en un entorno de baño luminoso, elegante y minimalista.
Diapositivas analíticas en perspectiva con gráficos e infografías, destacando el análisis de puntos de venta de la marca de Dermaglós. Análisis desarrollado por Tridimage.

2. The Solution

Streamlining Brand Strategy

First, we worked on brand strategy and narrative, setting the stage for the entire project. Then, we mapped out routes for evolving both identity and packaging. We made subtle yet impactful changes to the logo and added structural design to create a three-dimensional identity that could expand into new categories.

Knowing that Dermaglós sunscreen bottles are highly recognizable, we aimed to carry that distinctive silhouette over to the cosmetic line. The new packaging evokes those characteristic shapes with unique twists.

The design project focused on boosting packaging visibility at the point of sale and clarifying label information, making it easier for consumers to identify different sub-lines.

Dermaglós – Laboratorio Andromáco
After
Dermaglós – Laboratorio Andromáco
Before
Botella de crema corporal Dermaglós, mostrando un diseño ergonómico con detalles técnicos y medidas en el plano de fondo. Diseño estructural por Tridimage.

3. The Results

An Evolution Beyond Packaging

The project went further than just modernizing packaging. Streamlining the entire Dermaglós line was key to innovating a brand that hadn't had a major redesign in over 15 years.

We balanced the new with the traditional, preserving Dermaglós's essence. We also helped shift their communication approach. Today, the brand's credentials are reaffirmed across all channels: what's on the packaging is echoed in social media, web, ads, and at points of sale.

Thanks to the initial brand strategy work, we defined the new tagline "Caring for your skin, lifelong" and established clear rules that will allow for consistent portfolio growth in the future.

While it was a rewarding challenge, looking back initially raised doubts: why touch a successful brand with more to lose than gain? But today, seeing the finished design, we love the outcome. We bet on getting better, and now we're close to leading sales in the cosmetic line, with very strong growth and a complete portfolio under the new image. It's spectacular to have consumers spontaneously praising the redesign. They recognize their same old Dermaglós, but improved. The results exceeded the entire team's expectations.
Santiago Vaz

Santiago Vaz Marketing Manager at Laboratorios Andrómaco

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