Testimony 4

Cocoa needed to enter new generations of Ecuadorian households. But after years without revaluation, the brand looked outdated. We had to rejuvenate the image; make an “upgrade” that highlights what is most significant for our public about the brand and the product. The Tridimage team accompanied us and made us feel involved in the project from the very beginning. They listened to the people who had worked the most years with the brand and considered the points of view from different areas. The work was well analyzed from the creation and during the execution; it gave us a lot of security that they also made a study of the market in our country.