Tridimage speaker at Label Summit Latin America 2019 in Medellín


Label Summit Latin America, to be held in May 14-15 in Medellin, Colombia, is the largest event in Latin America dedicated to label and packaging printing.

Guillermo Dufranc, Project Manager at tridimage, was specially invited to talk about packaging design for Baby Boomers, Gen X, Millennials and Gen Z:

“Each generation has its own needs and expectations, and packaging design offers a wide range of possibilities to connect with consumers of different generations. Latin America has a particularly young consumer audience, so label converters and brand teams need to understand this growing market. With this in mind, I will show packaging design strategies through images, videos and music that will reveal how to get to the heart of consumers.”

-What are the most important emotions for Baby Boomers and Generation X?
-What should packaging look like to attract Millennials and Generation Z?
-How to establish emotional relationships with consumers?


On the second day of the event, Guillermo and José Gutierrez, HP’s manager for the Northern Cluster Area, will participate in a roundtable discussion that will examine the future of printing, including intelligent labeling and how the industry’s needs meet consumer expectations.

Within the extensive conference program will be representatives of important companies such as Luis Arevalo, director of design and packaging for Latin America Colgate-Palmolive, Catalina Botero J., director of brand development of Grupo Familia, Luisa Garcia, brand manager of Compañía Nacional de Chocolates (Nutresa Group), and Ader Cardenas, design manager of Quala Nova, among others.

For information and registration visit