Augmented Reality at dessert time
Tridimage agency was asked by Conaprole of Uruguay to redesign the packaging of its Conamigos brand. To support the re-launch of the new image, they decided to offer their consumers the possibility of interacting with the brand’s characters through Augmented Reality experiences in their desserts. Tridimage and its partner CamOnApp are behind this development that, with its team of experts in immersive technologies, made Conamigos packaging come to life.
How does the experience work?
By downloading the CamOnApp application, available for free at the Apple Store and Google Play, and scanning the pots of Conaprole dairy desserts, interactive experiences are discovered. The same way you take a picture, frame the package and you’re done!
Using the latest ARkit/ARcore technologies, 3D models of the brand’s characters were designed that can be positioned by users over any flat surface to record videos or take a photo and share the initiative on social media.
This is an action that arises from the strategic alliance of Tridimage and CamOnApp that joined forces with the aim of taking traditional packaging further.
Escanea esta imagen con CamOnApp y descubre la experiencia en Realidad Aumentada.