Hernán Braberman, Design Director of tridimage interview with CNN
How can products be better packaged?
One of the first bridges between the consumer and the product is packaging. Hernán Braberman, Partner and Executive Design Director at tridimage, explains what you should bear in mind when designing a winning packaging.
Xavier Serbiá, host of CNN Dinero, interviewed Hernán during the +CTG creativity and innovation summit in Cartagena de Indias, Colombia.